Maximizing Market Potential: A Data-Driven Strategy for Thriving Mixed-Use Developments

We kick off every client engagement by identifying key challenges, objectives, and the broader vision for a potential residential or commercial development in a given market. Our discovery phase lays the groundwork for a comprehensive economic and financial framework, enabling us to collaborate with clients in answering fundamental questions such as:

• Is there demand for new housing and commercial space? If so, who are the target demographics (e.g., young professionals, families, empty nesters)?

• What is the market demand for housing units, retail space, hotels, restaurants, and other uses?

• What economic factors are driving this demand?

• What housing types best align with market needs (e.g., single-family homes, townhomes, workforce housing)?

• What commercial real estate products does the market support (e.g., retail centers, coworking spaces, boutique hotels, extended-stay accommodations)?

• What are the optimal price points for each product type?

With a solid grasp of supply and demand dynamics, we dive deeper into the economic feasibility of mixed-use developments—assessing land requirements, amenities, and the role of key institutions like healthcare systems and universities. This allows us to answer critical questions, including:

• What is the residual land value based on different development scenarios (e.g., single-family subdivisions vs. mixed-use town centers)?

• How much revenue will the development generate?

• What is the projected return on investment?

• What are the broader economic impacts, such as tax revenue contributions, job creation, and income growth?

At the heart of our process is asking the right questions—customized to each client, their unique circumstances, and the specific dynamics of their market.

Explore our case studies to see how our data-driven approach delivers successful outcomes for our clients.